YouTube is the number one video sharing platform of all time. Youtube was launched on February 14, 2005. It is operated by Google, and they are very strict with their rules and regulations. The website has more than 1 Billion active users watching videos regularly around the globe. Every minute 400 hours of content are uploaded to this platform. This makes it easy for any brand or individual to market themselves without having to spend too much. Users can easily upload tutorials about their areas of knowledge on YouTube which makes it a good alternative space for tutorials as well as entertainment purposes.
Youtube has some great features that have made it this popular amongst users, but there are also some cons to using this platform beside all its pros, so below I have outlined some reasons why YouTube might not be the best choice for video sharing in 2021.
1)There have been complaints by users about how their videos have been age restricted or demonetized without any given explanation from YouTube. This makes it difficult for users to know what is acceptable and what is not on the platform, which could lead to them censoring their content out of fear of being penalized.
2) In recent years, there has been an increase in censorship and demonetization of videos that do not align with YouTube’s political agenda. This has led to a lot of frustration among content creators who feel that their voices are no longer being heard.
3)YouTube is known for its algorithm changes which can often result in videos that have had a lot of work put into them being demoted or even removed from the platform altogether. This can be very frustrating for content creators who have put a lot of time and effort into their videos.
4)The advertising rates on YouTube are not as high as they used to be, which has led some brands to move their advertising budgets elsewhere.
5)Due to its high popularity, YouTube is often targeted by cyber-attacks, which can lead to videos being deleted or users’ accounts being hacked.
Despite these cons, YouTube still remains the number one video sharing platform and there are many reasons why it is still popular amongst users. Its great features such as its large user base, easy to use interface and wide variety of content make it the most popular platform.
For more statistics on YouTube’s current performance, you can refer to this statistic website.
However, if any of these thoughts or changes in trends that are happening at the moment do not suit your business model then there are many other platforms that you can advertise yourself on. Below I have outlined some alternative platforms that might be suitable for your needs; Vimeo, Dailymotion, Metacafe , Redbull TV and Twitch among others.
Each of these platforms has their own unique selling points that could be a better fit for your business model. So do some research and find the platform that is best suited for you and your needs. Thanks for reading!
Youtube still remains the number one video sharing platform with more than 1 Billion active users, but due to its strict rules and regulations, content creators are moving towards other platforms such as Vimeo, Dailymotion, Metacafe , Redbull TV and Twitch. Each of these platforms have their own unique selling points that could be a better fit for your business model, so it’s best to do some research and find the platform that is best suited for you and your needs. Thanks for reading!