How to Make Your Videos Look Professional in 11 Easy Tips
Most companies are creating video content and posting it across channels. In such a situation, it becomes vital for you to stand out.
Just creating videos for the sake of it will not help. It would help if you went that extra mile to ensure that your videos are better than the others.
Making videos look professional is not an easy task. So, to help with that, we will explore 11 easy steps to make your videos look more professional.
11 Tips to Make Your Videos Look Professional
You will have to put in a lot of effort to make your videos look polished and appealing. We have discussed a few tips to help you add a professional touch to your videos.
Planning
To create a professional video, you need to plan. It would be best if you gave it time and the necessary efforts.
Poor planning can reflect on your videos and make them look unprofessional. With proper planning, you can control the video’s quality and elements.
Define the purpose of creating the video to give the entire activity a direction. Include everything from equipment to free online video editing websitesyou will use to create the video.
When you have a guideline, the entire journey of creating quality content will be smooth. Hence, professionalism in your work will reflect in your videos too.
Right Equipment
The equipment you use to create videos is another crucial aspect of creating a professional video. Try using a professional camera to shoot your clips before you edit the video.
However, if you don’t have a professional camera, you can use a good smartphone to record the video.
Invest in a phone stand if you plan to use that to shoot videos, as it will prevent shaky footage.
Focus on the Background
A cluttered background can be distracting for your audience. They might not let the audience focus on what’s important in the video.
Therefore, you should try to have a clean and clutter-free background before you begin the video shoot.
The best way to go about the background is to have a solid-colored backdrop. You can record the video in front of a single colored wall.
If you don’t have a wall, you can use a bedsheet, cloth, or solid colored paper to create a professional video.
If the background color is dull, use a video editorto adjust the colors.
Lighting
A video shot in poor lighting will not create a massive impact on the audience. Especially when creating a product video, enough light should fall on it so that the product is visible clearly.
The location’s lighting plays a huge role in making your videos look professional. Natural light is the best approach as it is unfiltered and gives the best view. If you want a softer tone in the video, you can shoot it right before the sunset.
However, if you don’t have access to natural light, use artificial lights to focus on the object or the person who is a part of the video. You can use an online video editor tool to adjust the lighting.
Presence on The Camera
It is always advisable to do a few practice shoots before you move to shoot the final video. The way you present yourself in front of the camera will decide the level of professionalism of the video.
Greet the viewers with a smile. Present yourself in a confident manner but remain relaxed and not wound up.
Use Different Angles
While shooting a video, you must use different angles to get a proper shot. Adding shots from different angles improves the appeal of the video and makes it look even more professional.
Ensure that you have a lot of B-roll footage with you to incorporate those shots later in some other videos. However, change the angles to at least 45 degrees after every shot to ensure you create the intended result.
Video Editor
A good video editor is probably the most important aspect of creating a professional and impactful video. Check out best free video editor tool and the features they offer.
Your video editor must have templates, transitions, etc., and it should allow you to add text and other visual elements to make your video look more sophisticated. Ensure that they come with stock photos and audio clips too.
While editing, you must ensure that the colors of the video are balanced. If that’s not the case, use the editor to adjust the colors according to the mood board of the video.
Also, you should edit the video to make it look clean, as clean editing will help you achieve the professionalism that you want in your video. Trim the unnecessary part of the video like awkward silences, visual glitches, etc.
Work on the Audio
Your audio should be crisp and clear when you create a professional video. You must have a proper tone when you are a part of a professional video.
Go through your script to avoid any glitches. However, if you feel you might mess up the audio, try recording it in advance or add it as a voiceover to your videos later.
Clear Footage
Shaky footage will not have a professional appeal. Also, correcting shaky footage might take days. Therefore, you should try to avoid that.
If you feel it’s challenging to keep the camera steady, try to buy a tripod that can help you with the same. You can also put the camera on a sturdy surface and record the video.
The Rule of Thirds
This is a go-to rule for all video creators.
You should have an imaginary 3X3 grid in your mind while shooting your video. You should try to place the primary object or the person on the lines of the grid.
While it’s not possible to always stick to the rule of thirds, make use of it if you are new to video editing.
Promotion
Once you create a video, you must promote it professionally on different channels. Try writing a professional copy that will go with the video.
Also, try to add professional videos to your website, as it makes the website more exciting.
Conclusion
Professional videos can create a significant impact on the audience. Hence, you should spare time and put all your efforts into creating one. Also, try researching and checking some professional videos before you start creating the video. Try incorporating all the tips listed above to get the best results.
