How To Promote Your Travel Blog

Do you love documenting your travel voyages? Want to be a successful travel blogger with millions of followers? Or are you struggling to promote your already established blog page?

If you answered yes to any of those questions, chances are you’ve already started a fantastic travel blog filled with life-changing experiences and valuable information. Of course, you want people to read it, but what if nobody visits your blog?

Promoting a travel blog isn’t easy, especially if you are inexperienced. The internet is filled with travel bloggers and vloggers, and it can be difficult for a new entrant to stand out.

However, there’s no need to worry. This blog discusses several techniques and promotional methods to introduce your travel blog to a new digital audience.

Enjoy the professional insights about everything you wish to know about promoting the blog.

Ways To Promote Your Travel Blog In 2022

The US tourism industry is set to boost the economy with nearly $2 trillion this year, returning to the pre-pandemic levels of profitability. So, now is a great time to fulfill your love for tourism and let the world know about it.

Below are some tried and tested tactics to help you get started.

Take Advantage Of Social Media

When looking for instant attention and engagement, you need to ensure that your travel blog is promoted on all social media platforms, including the popular ones like Facebook, Instagram, and LinkedIn.

The posts you share must provide a sneak peek of what your travel blog is all about. However, it’s not recommended to copy and paste the same post content or promotional text on every platform. The potential audience that follows you on multiple accounts can notice it and lose interest, which is the last thing you want.

Tailor the promo to meet audience interests. For example, on Instagram, create a carousel of photos to keep your audience hooked. Can’t figure out where to create stunning images for social media? Try these Instagram post templates to design eye-catching images to maximize engagement and traffic.

Email Newsletters

Your audience needs regular reminders to check out your recent pieces that have been shared. Email newsletters are a great way to periodically remind your subscribers about your escapades. This strategy allows subscribers to engage with posts and keep your travel blog front-and-center in their minds.

Create an enticing blog banner using pictures from your newest tour to announce your latest blog. Make an effort to create blog banners that are engaging, spectacular, and attention-grabbing while ensuring it meets size requirements. If all this seems a lot to digest and remember, harness the available free blog banners templates.

Guest Posting

Guest posting is a great way to get visitors that are outside your target audience boundaries. It promotes your travel blog to an audience who would have never found your blog otherwise, leading to higher engagement.

All you need to do is write a piece of travel-related content to share on another website or even blogs. It’s published on an online platform within the same niche in exchange for some kind of promotion on your own blogging channel.

Partnerships are an excellent way to secure guest posting opportunities and reach out to influential travel brands. Most travel bloggers don’t hesitate to publish guest content when they receive something in return.


Building relationships is the key to promoting your travel blog and gaining new followers. Never lead with the intention of promoting your travel blog; instead, use networking to gain connections in the industry.

Don’t think of other bloggers as competition, but as your coworkers who are trying to do the same thing as you. They also want to see the world and talk about it. So why not find areas of common interest and help promote each other?

Invite them to guest post on your blog and cross-post each other’s social media posts to reach a wider audience. And don’t forget to network with travel brands while you are on it.

Ready To Let The World Know About Your Travel Blog?

Your travel blog could become a moneymaker with just a bit of hard work and due diligence. You get the freedom to work from anywhere globally, see unique places, meet new people and build an audience that loves every word you write.

But you have to be in it for the long haul because you will likely have to write hundreds of blogs before they get noticed.

If travel is a passion, and you love the idea of spending every waking minute creating content for your online community, travel blogging is right for you. So hang in there, and all the hard work will be incredibly rewarding in the end.

Good luck!


Also read: How To Promote Your Travel Blog In 2022

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