Digital marketing is a process of promoting and selling products and services using digital technologies to leverage the Internet as a medium. Digital marketing (Digital marketing certification in Sydney) can be defined as any form of marketing that uses an electronic device or the internet to deliver promotional content, advertisements, and direct sales offer to consumers.
Digital Marketing has been developing since the 1990s, but it wasn’t until recently that it began gaining popularity due to advancements in technology, social media integration, mobile devices becoming more accessible for mass usage, and constant connectivity.
Digital marketing has transformed businesses to communicate with – and acquire – their customers through engaging existing markets with new web-based strategies involving online/mobile apps, email newsletters, blogs/ microblogs (e.g., Twitter), websites etc.
Digital channels are not only direct to the consumer, such as email or website management, but can also be used as a feedback mechanism from the market back to the business (e.g., Digital Output Initiative). Digital Marketing is now being supplemented by Mobile marketing due to increased usage of mobile phones over tablets and computers.
Its services typically include online and social media advertising and marketing strategies for creating, distributing and delivering digital content with the purpose of engaging customers both passively and actively through interactive digital experiences on smartphones, PCs, tablets and other digital devices.
Digital marketing services encompass varied disciplines between its broad range including search engine optimization (SEO) techniques for ranking web pages in search engines; advertisement creative development; campaign strategy development; paid-search promotion; e-mail direct marketing; display, mobile & social advertising; promotion & marketing strategy consulting.
The services are important for B2C services as well as B2B businesses, for whom it can offer new channels to find and attract customers. It is the fastest-growing segment of the marketing profession. Digital marketing activities include social media, search engine optimization (SEO), online advertising using display banner ads, email direct marketing, content/digital publishing—and video game development.
Digital marketers also use data-analytics-based digital technologies such as geo-tracking to analyze consumer behaviour by geographical location or through detecting IP address recognition; beacons to monitor physical points of interest (e.g., kiosks); virtual reality technology for 3D modelling an application, Digital customer relationship management (Digital CRM), digital marketing automation etc. Digital marketers create a Digital footprint of the online and offline brand through Digital Marketing Analytics, Digital Brand Management and Digital Experience tools to understand the requirements of digital channels which facilitate effective engagement with target markets
A digital marketing specialist is a person whose job involves promoting goods or services over the Internet using computers or mobile phones. Such specialists are charged with various tasks from creating websites that load faster, to designing video ads that persuade viewers to click on them. Below are a few MUST KNOW Digital Marketing Strategies: –
Search Engine Optimization(SEO):
Search engine optimization (SEO) is a technique for increasing web traffic by ranking higher in search engines than your competitors’ pages. There are three components to SEO: optimizing website content, increasing website traffic from organic search results, and showing up at the top of the first page of search engine result pages. Digital Marketing Marketers use Digital SEO strategies for ranking Digital media or Digital Assets such as Websites, Apps, Digital Videos etc on Search Engines to reach a targeted audience.
Social Media Optimization (SMO):
Social Media Optimization (SMO) is a set of techniques designed to increase a company’s brand exposure and web traffic by using social media sites. Digital marketers create Social Media profiles that can be used as conduits for connecting with customers. Digital marketers will monitor conversations about their brand online and participate in the discussion by replying directly to comments relevant to their product/brand. This form of Social Media Optimization falls within Internet Marketing and Digital Marketing Digital marketers might want to engage in social media for reasons such as:
- Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social networks. Digital marketers monitor social media sites by engaging in conversations in forums or groups, participating in Facebook groups or pages, running their own blogs etc.
- Digital marketers use Social Media when they want to achieve different aims – when it is necessary to inform customers quickly about a product launch; when an existing customer needs assistance in using the product that has been purchased; when a company wants to attract new clients through scientific social networking or advertise on other companies’ websites etc.
- Digital marketing’s objective is usually business-to-consumer (B2C) rather than business-to-business (B2B), although Digital marketers are beginning to find ways of exploiting Big Data for Digital B2B marketing.
Digital Marketing is enabled by Digital Technology, it involves using Digital Apps or software that enable Digital Marketers to monitor consumer behavior on websites, analyze data collected through the digital footprint, drive online actions such as e-commerce transactions, enforce Digital contracts and monetize Digital media content.
Digital Marketing Analytics tools help Digital Marketers in reviewing their Digital analytics reports from various aspects – overall website traffic; social media postings etc.
Search engine optimization methods have been used to increase a website’s relevance in search engine’s unpaid results—often called “natural,” “organic,” or “earned” results. SEO differs from search engine marketing (SEM) in that the latter is paid advertising at the top of, or alongside, the search results page. PPC ads are shown highest and early in the natural search results, but often have a lower click-through rate (CTR) than organic results. Digital marketers can offer both white-label SEO and paid SEM to clients.
Email marketing is a practice of sending out emails to customers to inform them about products or services through personalized mailing lists depending on their preferences.
Digital marketers must follow up with customers via email after an initial customer meeting Digital Marketing Digital Marketers might send weekly e-newsletters highlighting different aspects of their business, It also helps digital marketers know what type of mailer their subscribers would prefer Digital Marketers might send out e-mails of any type Digital Marketing Digital Marketers might use different types of e-mail strategies including relationship building, promotional offers, discount offers etc.
Digital marketers will create email lists depending on the size and geographical targets specific to their Digital marketing strategy Digital Marketing Digital Marketers even facilitate events where subscribers can get together with other people sharing related interests Business seminars, conferences etc. Digital marketers can also send emails about new products or services available for subscription.
Mobile marketing (or mobile advertising) is an interactive communication technology in the mobile age; it utilises the existing mobile phones and computer tablets like iPad, iPhone etc.
Digital marketers provide mobile coupons to their consumers via SMS messages on Promotional campaigns on mobiles.
Digital marketers also use push notifications to interact with their consumers through SMS Digital marketers follow a common strategy of identifying mobile campaigns, Digital marketer’s identify different mobile marketing channels to leverage location-based services on smartphones. Marketers can use device-specific features such as Bluetooth, NFC, QR Codes etc. when they have promotional offers or discounts available for their target audience e.g.
when customers are in department stores marketers even facilitate events where subscribers can get together with other people sharing related interests Business seminars, conferences etc. Mobile applications (or “apps”) are the most commonly used technology in digital marketing
Digital marketers have become an important function in all business sectors ranging from consumer goods companies to the automotive industry Digital Marketing Digital marketers provide digital marketing services like search engine optimization (SEO) Digital Marketing Digital Marketers help in most aspects of digital marketing including mobile Digital marketing, video Digital marketing; social media Digital marketing; email Digital Marketing Advanced advertising technology, data management and business insight.